The story of KTOU started with a group of kids brought together by the concept of unity. As childhood friends, they embraced every adventure that came their way. The original meaning behind the acronym KTOU is only still known by a select few. Out of the original members, two chose to preserve the name KTOU, giving it a fresh interpretation that blends the essence of unity with their passion, thus becoming KTOU: Kings Taking Over Urbanwear

The path we’ve chosen for our brand blends creativity with a commitment to making an impact. Our guiding principle is to explore the metaphors of life through our clothing, turning ideas into designs that resonate with the human experience and inspire those who wear them.

Our collection revolves around a single theme: mental health. It is the most impactful yet often unnoticed force in our lives. It influences every decision we make and shapes who we are. Yet, despite its importance, we rarely dedicate the time or energy in our education or daily lives to truly understand it. That's why our pieces are designed to explore and express different aspects of mental health, allowing us to confront, with a touch of style, the concepts that remain taboo in our society.

Mental health is the issue we are most passionate about addressing. In our society, there is still a lot of uncertainty and stigma around this topic. Nothing is more important to us than working together to help and understand these challenges. While life has its dark moments, facing mental health issues head-on can ultimately lead us to a brighter, better future. For more information and resources on mental health, please visit our dedicated page here